The transition from Zero to One

November 13, 2017

Bespoke Kitchen Cupboards



Making the decision to hire that first employee is a major turning point in a small business.


Owner Brandon contacted me because he needed help to grow his already thriving business.  Due to his high standards and impecible work ethic, Brandon’s business had quickly grown and was in fact becoming unmanageable.  He did everything from marketing the business and finding work, to designing and installing bespoke kitchens.


His clients loved him, but he had no time to do the long term strategy thinking, and his business was on the brink of suffering as the quality of his work was at risk. 


He knew he needed help, but was reluctant to make the change from zero employees to One.  Once we analysed his business (using  Business Model Canvas) he could clearly see he needed more resources, specifically in the form of an installer.


This freed him up to provide the value his customers expected – his personal design flair and attention to detail.



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